BASIC MARKETING (Record no. 11408)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00436nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220421s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| Price | 735 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Faculty of Engineering & Technology |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 PER W |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PERREAULT, WILLIAM |
| 245 #0 - TITLE STATEMENT | |
| Title | BASIC MARKETING |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | TATA MCGRAW HILL |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 844p. |
| 500 ## - GENERAL NOTE | |
| General note | TE5069 |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | MCCARTHY, JEROME E |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 7713 |
| 700 ## - Added Entry Personal Name | |
| -- | 7714 |
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