STRATEGIC BRAND MANAGEMENT (Record no. 11829)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00401nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220421s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| Price | 299 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Faculty of Engineering & Technology |
| 082 ## - DDC NUMBER | |
| Classification number | 658.5 KEL K |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KELTER , KEVIN LANE |
| 245 #0 - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd Ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PHI LEARNING PVT.LTD |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 714p. |
| 500 ## - GENERAL NOTE | |
| General note | TE5490 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 7839 |
No items available.