Marketing research (Record no. 60112)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00536nam a2200217Ia 4500 |
| 005 - DATE & TIME | |
| control field | 20240929154626.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220421s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| Price | 849 |
| International Standard Book Number | 9788126563531 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Faculty of Commerce & Management |
| 082 ## - DDC NUMBER | |
| Classification number | 658.83 AAK D |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Wiley |
| Place of publication, distribution, etc | Delhi |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 647p. |
| 650 ## - Subject | |
| Subject | Commerce |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Kumar, V. |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Leone, Robert P. |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Day, George S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 14331 |
| 650 ## - Subject | |
| -- | 11368 |
| 700 ## - Added Entry Personal Name | |
| -- | 8828 |
| 700 ## - Added Entry Personal Name | |
| -- | 14332 |
| 700 ## - Added Entry Personal Name | |
| -- | 6974 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-04-21 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-04-21 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-04-21 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | Kalinga University | Faculty of Commerce & Management | 21/04/2022 | 658.83 AAK D | TE54099 | 21/04/2022 | Books | ||||
| Kalinga University | Faculty of Commerce & Management | 21/04/2022 | 658.83 AAK D | TE54100 | 21/04/2022 | Books | ||||||
| Kalinga University | Faculty of Commerce & Management | 21/04/2022 | 658.83 AAK D | TE54101 | 21/04/2022 | Books |