Marketing planning and strategy
Material type:
TextPublication details: Ohio South Western Publication 1993 Edition: 4th edDescription: 871pISBN: 9780538830761Subject(s): CommerceDDC classification: 658.802 JAI S
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Faculty of Commerce & Management | 658.802 JAI S (Browse shelf(Opens below)) | Available | TE15814 |
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| 658.8 RAM V Marketing Management | 658.8 SAX R Marketing Management | 658.8 SAX R Marketing Management | 658.802 JAI S Marketing planning and strategy | 658.827 KEL K Strategic Brand Management: building measuring and managing brand equity | 658.827 KEL K Strategic Brand Management: building measuring and managing brand equity | 658.827 KEL K Strategic Brand Management: building measuring and managing brand equity |
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