Ramaswamy, V S <br/><br/>
Marketing management:  planning, implementation and control 

 - 3rd ed. 
 - Delhi  Macmillan  2002 
 - 748p. 
<br/><br/> TE5253 
<br/><br/><label>ISBN: </label>9780333937198  390   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>658.8 RAM V