KOTLER , PHILIP <br/><br/>
PRINCIPLES OF MARKETING 

 - 12th Ed. 
 - NEW DELHI  PEARSON EDUCATION  2008 
 - 557p. 
<br/><br/> TE5293 
<br/><br/><label>ISBN: </label> 520 
<br/><br/><label>Dewey Class. No.: </label>658.800 KOT P