Dawkins, Del I. <br/><br/>
Consumer behavior:  building marketing strategy 

 - 7th ed. 
 - Boston  McGraw-Hill Education  1998 
 - 760p. 
<br/><br/><label>ISBN: </label>9780256218954  480 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>658.832 HAW D