Pride, W.M. <br/><br/>
Marketing 

 - NeW York  Houghton Mifflin  1987 
 - 491p. 
<br/><br/><label>ISBN: </label> 280 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce & Management
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI W