Kotler, Philip <br/><br/>
Service management and marketing 

 - New York  John Wiley Pub.  2001 
 - 394p. 
<br/><br/><label>ISBN: </label> 325 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce & Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT P