Peter, J.P. <br/><br/>
Consumer behavior and marketing strategy 

 - New Delhi  Tata McGraw Hill  2005 
 - 539p. 
<br/><br/><label>ISBN: </label> 225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce & Management
<br/><br/><label>Dewey Class. No.: </label>658.834 PET J