Etzel, Michael J. <br/><br/>
Marketing management 

 - 13th ed. 
 - New Delhi  Tata McGraw Hil;l  2004 
 - I-20p. 
<br/><br/><label>ISBN: </label>9780070590229  475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce and Management 
<br/><br/><label>Dewey Class. No.: </label>658.8 ETZ M