Lovelock, Christopher <br/><br/>
Services marketing:   people, technology. strategy 

 - 5th ed. 
 - Delhi  Pearson Education  2006 
 - 674p. 
<br/><br/><label>ISBN: </label>9788177580723  395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce and management 
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV C