Shimp, T.A. <br/><br/>
Advertising and promotion 

 - New Delhi  South Western Pub.  2007 
 - 650p. 
<br/><br/><label>ISBN: </label> 462 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce & Management
<br/><br/><label>Dewey Class. No.: </label>658.834 SHE T