Jain, Subhash C. <br/><br/>
Marketing planning and strategy 

 - 4th ed. 
 - Ohio  South Western Publication  1993 
 - 871p. 
<br/><br/> 15814 
<br/><br/><label>ISBN: </label>9780538830761  500 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>658.802 JAI S