Etzel, Michael J. <br/><br/>
Marketing:   concepts and cases 

 - 13th ed. 
 - New Delhi  Tata McGraw Hill   2005 
 - 735, N-23p. 
<br/><br/><label>ISBN: </label>9780070600904  350 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce and Management 
<br/><br/><label>Dewey Class. No.: </label>658.8 ETZ M