Zikmund, William G. <br/><br/>
Exploring marketing research 

 - Chicago :   Dryden Press;   1982 
 - 697p. 
<br/><br/><label>ISBN: </label>0030562279  250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce and Management 
<br/><br/><label>Dewey Class. No.: </label>658,83 ZIK W