Keller Kevin Lane <br/><br/>
Strategic Brand Management:  building measuring and managing brand equity 

 - 3rd ed. 
 - London  Pearson  2008 
 - 714p. 
<br/><br/><label>ISBN: </label>9788131719770  450/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL K