Aaker, David A <br/><br/>
Marketing research 

 - 11th ed. 
 - Delhi  Wiley  2013 
 - 647p. 
<br/><br/><label>ISBN: </label>9788126563531  849 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>658.83 AAK D