Kotler, Philip <br/><br/>
Principles of marketing 

 - 12th ed. 
 - New Delhi  Pearson  2008 
 - 557;I-18p. 
<br/><br/><label>ISBN: </label>9788131715475  325 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>658.800 KOT P