Gupta, C.B <br/><br/>
Principles of marketing 

 - 5th ed. 
 - New Delhi;  Sultan Chand & Sons,  2023 
 - 411p. 
<br/><br/><label>ISBN: </label>9789391820695  395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce & Management
<br/><br/><label>Dewey Class. No.: </label>658.8 GUP-P