Gupta, C. B. <br/><br/>
Marketing management: text and cases 

 - 19th ed. 
 - New Delhi;  Sultan Chand & Sons,  2023 
 - 1.1- 20.32, A38p. 
<br/><br/><label>ISBN: </label>9789351611219  525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce & Management
<br/><br/><label>Dewey Class. No.: </label>658.8 GUP-M