Advertising and promotion (Record no. 21855)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00512nam a2200193Ia 4500 |
| 005 - DATE & TIME | |
| control field | 20250728151311.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220421s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| Price | 425 |
| International Standard Book Number | 9780070581944 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Faculty of Commerce & Management |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 BEL G |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata McGraw Hill Education |
| Place of publication, distribution, etc | Delhi |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 779p. |
| 650 ## - Subject | |
| Subject | Commerce and Management |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Belch, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 6459 |
| 650 ## - Subject | |
| -- | 11374 |
| 700 ## - Added Entry Personal Name | |
| -- | 6460 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-04-21 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-04-21 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-04-21 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-04-21 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Faculty of Commerce & Management | Faculty of Commerce & Management | 21/04/2022 | 659.1 BEL G | TE10132 | 21/04/2022 | Books | |||||
| Faculty of Commerce & Management | Faculty of Commerce & Management | 21/04/2022 | 659.1 BEL G | TE12355 | 21/04/2022 | Books | ||||||
| Faculty of Commerce & Management | Faculty of Commerce & Management | 21/04/2022 | 659.1 BEL G | TE15614 | 21/04/2022 | Books | ||||||
| Faculty of Commerce & Management | Faculty of Commerce & Management | 21/04/2022 | 659.1 BEL G | TE56738 | 21/04/2022 | Books |