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Advertising and sales promotion management
Material type:
TextPublication details: New Delhi Sultan Chand & Sons 2011 Description: 635pISBN: 9788180548611Subject(s): Commerce and ManagementDDC classification: 658.82 GUP S
| Item type | Current library | Call number | Status | Date due | Barcode |
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Faculty of Commerce & Management | 658.82 GUP S (Browse shelf(Opens below)) | Available | TE60358 | |
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Books
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Faculty of Commerce & Management | 658.82 GUP S (Browse shelf(Opens below)) | Available | TE60791 |
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| 658.812 JAI R Customer relationship management | 658.812 KAP S Consumer Affairs and Customer Care | 658.82 GUP S Advertising and sales promotion management | 658.82 GUP S Advertising and sales promotion management | 658.821 GUP S Consumer behaviour: Dynamics of building brand equity | 658.827 KEL-S Strategic brand management: building measuring and managing brand equity | 658.827 KEL-S Strategic brand management: building measuring and managing brand equity |
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