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1.
Marketing management

by Etzel, Michael J.

Edition: 13th ed.Material type: Text Text Publication details: New Delhi Tata McGraw Hil;l 2004Availability: Items available for loan: Faculty of Commerce & Management (2)Location, call number: 658.8 ETZ M, ...

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2.
Marketing: concepts and cases

by Etzel, Michael J | Walker, Bruce J | Stanton, William J | Pandit, Ajay.

Edition: 13th ed.Material type: Text Text Publication details: New Delhi Tata McGraw Hill 2005Availability: Items available for loan: Faculty of Commerce & Management (4)Location, call number: 658.8 ETZ M, ...

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